engramma the Classical Tradition in Western Memory

English version La Rivista di engramma 37, November 2004


Bilderatlas Mnemosyne

Laura Caon
Rembrandt and his models: light and shade. Thematic journey through Warburg’s Bilderatlas Mnemosyne
This montage constitutes a thematic jourrney within the Mnemosyne Atlas, and presents a transversal reading of plates 30, 37, 45 e 70, 72, 73, 74 placed in relationship with Warburg’s essay The introduction of the idealising style of antiquity in the painting of the early Renaissance (1914). The plates connect works that are in the Bilderatlas, from the early Florentine Renaissance to Rembrandt, and develop around four core issues: copy of moderls, light and shade, interiority and art officiel, and the Pathosformel of rape.


P&M

Lorenzo Bonoldi
At the School of Classics: "magnum miraculum est homo"
A brand of fashion knitwear has chosen to enhance the value of its product by referring to the auctoritas of a well-known iconographic model (the School of Athens by Rafaello), and using as its headline a Latin quotation (from De dignitate hominis by Pico della Mirandola).

News

– Classisistic music. The ‘Renaissance’ of Hasse
(Giacomo Dalla Pietà) 
Raffaele Mellace, Johann Adolf Hasse, L’Epos, Palermo 2004

– Hamilton and Antiquity: chronicle of a meeting
(Lorenzo Bonoldi)
Pierre-François Hugues D’Hancarville, The Complete Collection of Antiquities from the Cabinet of Sir William Hamilton, edited by Sebastian Schütze and Madeleine Gisler-Huwiler, Taschen, Köln 2004

–Variations of the Nymph
(Daniele Pisani)
Georges Didi-Huberman, Ninfa moderna, Il Saggiatore, Milano 2004

– Paganism en grisaille: the "Barberini Plates" on show in Milan
(Monica Centanni)
Fra Carnevale. Un artista rinascimentale da Filippo Lippi a Piero della Francesca, Milano, Pinacoteca di Brera, 13 october 2004 - 9 january 2005. Exhibition curated by Matteo Ceriana, Keith Christiansen, Emanuela Daffra, Andrea De Marchi. Catalogue edited by Carlotta Sembenelli, Edizioni Olivares, Milano 2004


Essays

Antonella Sbrilli
Warburg’s memetic mine. Links between Mneme, memes and flowing hair
The flexibility and wealth of warburghian research accords with many different contemporary methods of research: Antonella Sbrilli compares Warburg’s work with a recently founded discipline ­ memetics. Memetics explores the expression of thoughts, ideas, figures, and words as the result of the reproductive strategies of the building blocks of cultural transmission, similar to genes, called "memes". Cultural transmission occurs by the selective reproduction of single memes (common places, ideas, habits) or groups of memes (languages, religions, styles), battling to reproduce. With origins in the philosophical branch of genetics derived from the theories of Semon, inventor of the term "engramma", memetics places the phenomena of cultural transmission in the framework of evolution, as a distant relative of Darwinism (its founder is the Darwinian biologist and zoologist from Oxford University, Richard Dawkins). According to memetics, a fertile idea will colonise the brain in which it finds itself, "just like a virus can become a parasite in the genetic mechanism of a host cell, and expands by imitation from one mind to another": memetics, therefore, grafts itself onto the culture of informatics by way of the analogy between mind/computer and meme/virus.
Memetics makes it possible to re-interpret Warburg’s work in a modern context: some aspects of the Mnemosyne Atlas can be seen as the testing ground for the definition of meme. Sbrilli uses as an example of this definition a modern representation of physical movement via accessories such as fashions and hairstyles (to which Warburg dedicated his famous essay on Botticelli’s Birth of Venus), taken from the computer animated film Final Fantasy (2001). The makers of the film took considerable trouble with the realistic rendering of the protagonist, and developed software to reproduce the movement of each of the 60,000 hairs on the character’s head: if one thinks of computer animation as the boundary of contemporary mimesis, flowing hair continues to be the proof of animated verisimilitude, which even now, as in the times of Botticelli, attempts to capture in something living an instance of external motion, as defined by Warburg. It could be said that flowing hair is a kind of meme, a unit of cultural transmission that re-emerges as a necessary characteristic of narrative expression.


Sergio Polano
The invasive icon
A study of graphics not produced on paper, from computer monitors to money dispensers and the mini-screens of cell phones, reveals a landscape of icons, a figurative display which has expanded exponentially over the last ten years. The world of these special images appears to be in rapid and competitive development; any new visual invention ­ the greater its capacity of identification, the faster it is replicated ­ the recent fortune of favicons serves as an example.
However, the widespread world of images is also accompanied by an unprecedented invasion of words and verbal letters; the volume of exchanges of e-mail has reached a hyperbolic figure, and the phenomenon of blogs says much for the power of words; likewise, sms now outnumber the number of voice comunications via cell phones.
During recent years, these areas of verbal communication via electronic and digital systems have seen the rise of strange repertories of figures derived from alphabet symbols. Signs of this, for example, are the collections of ascii art and emoticons, the latter having transmigrated from e-mail to sms. It constitutes a form of poor and ancient art, linked to typewriting, and characterised by a necessary expressive synthesis, and resulting in a form of writing in vertical columns (typical of ideographies), as though two expressive modes coexist and intersect ­ one horizonatl and alphabetical, the other orthogonal and figurative.